UK subscription contract rules · from 1 January 2027

Subscription notices for UK businesses

From 1 January 2027, a business that sells subscriptions to consumers in the UK must show key information before sign-up, send reminder notices before certain renewals, send cooling-off and end-of-contract notices, and let customers end a subscription in a straightforward way, online if they signed up online. We write that wording for your own plans.